According to a new study from US organisation The Kaiser Family Foundation, reported on cnet, there has been a ‘dramatic’ rise in the amount of time 8-18 year olds spend using ‘entertainment media’ each day.
The term ‘entertainment media’ covers TV, computers, video games, music, traditional print media and mobile phones.
The report, which takes into account that children are able to ‘multitask’ and use several entertainment media at once, comes to the conclusion that children cram in nearly 11 hours of content during 7 and a half hours of use across a typical day. The figure is an increase of 1 hour and 17 minutes a day, over the last five years.
Included in this figure is an average of 1 hour 29 minutes each day using a computer for entertainment purposes, a slight increase on the 2004 figure. Of that 1 hour 29 minutes, an average of 22 minutes each day was spent on Social Networking sites. In a typical day, 40% of young people will go to a social networking site, and those who do visit will spend an average of just under an hour there.
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