Google's fledgling Social Networking effort, Google Buzz, launched in February 2010 and immediately caused a storm of controversy over its privacy and safety implications.
Bloggers and tech writers worried about the 'opt-out' nature of the service (which meant that all Google Mail users were instantly members, whether they liked it or not), the lack of control over personal information such as photographs and friend lists, and the geolocation features (which made it possible to disclose your exact location from your mobile phone).
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